Although the Chvrches members were in separate homes, Lauren Mayberry and company came together virtually for a colorful, cohesive rendition that provided the surprise hit with a makeshift music video.
Initially released in May 2018 on the band’s third album Love Is Dead, “Forever” has seen a staggering resurgence in popularity in recent weeks thanks to the song’s much-coveted placement in the Netflix Spanish-language series Elite.
As Rolling Stone recently reported, since “Forever” popped up on Elite’s Season 3-opening episode, the song has seen a 900% increase in month-to-month Spotify streams, and the placement has led to dozens of new appearances on prominent streaming playlists and a 1,000% increase in user-generated content (UGC) YouTube videos.
Elite music supervisor Lynn Fainchtein told Rolling Stone of the selection process for the key scene, “It was very competitive initially; I send around 30 songs per episode to the producers and directors. I get music from tons of labels and publishers. ‘Forever’ is a song that worked well because it helped to tell the story of certain characters without being obvious.”