Back when there were four bands left in the Choose the Cover of Rolling Stone contest, the Canadian boogie-rockers the Sheepdogs decided to up their chances by getting political. Drawing inspiration from groups like the Swift Boat Veterans for Truth, the group members created a tongue-in-cheek video asserting that they deserve to appear on the cover because of their beards. “Rolling Stone has made its reputation by featuring rock musicians with prominent facial hair on its cover,” the ad says in an ominous voice. “But over the years, Rolling Stone has featured more and more artists without facial hair at all.”
Now that the contest is down to just the Sheepdogs and singer-songwriter Lelia Broussard, the bearded rockers find themselves facing off against an artist that, as the ad points out, is not even capable of growing a beard. It may be time for Broussard to fire back with her own ad!