Charli XCX reflects on the sweetness of a prohibited love on her new track “Every Rule.” The pop ballad follows Charli as she sings about meeting with a love interest already in a relationship — someone she’s willing to break rules for. On Tuesday, the pop songstress dropped a video for the single, which finds Charli performing alongside British producer A.G. Cook in a cloud-filled dreamscape.
“Straight away we started falling/Conversation never boring,” she sings on the track produced by Cook and Oneohtrix Point Never. “When your lips brushed up against my skin/All I wanted was to let you in.” (Charli is no stranger to singing about rule-breaking. Remember her “Boom Clap” follow up, “Break the Rules“?)
On Twitter Monday, Charli wrote that she “couldn’t wait so i’m giving you every rule” before she releases her next album Crash on March 18. This latest offering from Crash is slower and softer compared to the singles she previously shared ahead of the album’s release. Last year, the singer released “Good Ones” and “New Shapes,” featuring Caroline Polacheck and Christine and the Queens, while her Rina Sawayama collaboration, “Beg For You,” and “Baby” dropped earlier this year. Charli also performed the latter song on Saturday Night Live.
In a recent interview with Rolling Stone, Charli said of her new album, “The reason making Crash felt so right is because I don’t think people expected me to do that. I always feel most myself when I’m challenging people and maybe sometimes confusing people.”