"Boom Boom Pow" was not a typical lead-off single for the Black-Eyed Peas, but it resonated so strongly with their fans that it became the group's first Number One hit. Filled with digital effects and an electro feel, the song served its purpose well, according to will.i.am. "We could've been like, 'We haven't been out for a while, I just got finished doing this Obama thing — we need to hit 'em with a little "Where’s the Love,"'" he told Rolling Stone. "But I think we’re supposed to give people an escape instead. Something to make them excited about life and forget the things that haunt them."