The power of rock and roll compels you! Dan Auerbach takes the pulpit in the new video for the Black Keys‘ “Fever,” playing a sweaty televangelist preaching the good word of the band’s upcoming eighth studio album, Turn Blue.
Directed by Theo Wenner, it’s another characteristically quirky Black Keys clip, with Auerbach saving and proselytizing, while his cohort, drummer Patrick Carney, nods vigorously in his nearby chair — and sneaks a few sips from a secret stash of booze. As Auerbach grows more and more imbued with the spirit of that old-time religion, so does his audience, leading to a riotous conclusion of hallelujahs, spasms, tongue speaking and fainting. Also, keep your eye trained on the ticker of donors at the bottom of the screen, you’ll see that Rolling Stone‘s David Fricke very sweetly pledged $300 to the cause.
After two hit albums (Brothers and El Camino) in as many years, plus a never-ending schedule of arena dates, the Black Keys understandably found their brains rather fried when they set to work on Turn Blue. After a few stalled sessions, the band found their stride with “Weight of Love” a sprawling seven minute barn-burner that shook the notion of writing singles from the pair’s mind. “After that, it was like, ‘We can do whatever we want — it’ll be all right,'” Auerbach recently told Rolling Stone.
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The Black Keys recorded the album in Los Angeles, Michigan and Auerbach’s studio in Nashville, once again working with co-producer Brian “Danger Mouse” Burton. Turn Blue finds the band delivering their scuzzed up blues sound with a strong twinge of the psychedelic: “We were sort of making a headphone record,” Auerbach said, with Carney adding, “It pays off to listen more than once.”