Amid rumors of a new solo album and a potential Smashing Pumpkins reunion, Billy Corgan has found another creative outlet as the rocker has taken on the role of president of Impact Ventures, the parent company of TNA Wrestling. Corgan previously served as the company’s Senior Producer, Creative and Talent Development for TNA Wrestling after aligning with Impact in April 2015.
“I believe in this company, its passionate fans, the talented roster and the dedicated staff and crew,” Corgan said in a statement. “I am committed to this great opportunity and will use all of my resources and connections to drive the success of this company. This year we have made significant strides in establishing a strong foundation for our future and will be aggressive in continuing to evolve and grow the Impact brands.”
As president, Corgan will be responsible for leading the day-to-day operations of Impact. Current president Dixie Carter will elevate to the role of chairman, focusing on long-term planning and global growth of Impact Wrestling, which airs Thursdays on Pop.
“Billy is a visionary, an iconic artist and savvy businessman with an incredibly gifted creative mind. He has built a decades-long successful global brand, and also has a deep passion and understanding for professional wrestling,” Carter said in a statement. “In working with Billy over the last 16 months, he has impressed me to the point that I’ve been in discussions with him to take an elevated strategic leadership role within the company. The more we discussed our vision for the organization, the clearer it became that position needed to match his commitment.”
In February, Corgan talked to Rolling Stone about his love of wrestling and his role at Impact. “As a kid, I wasn’t as interested in the violent component of wrestling as I was these larger-than-life characters,” Corgan said. “Professional wrestling is one of the last bastions of true, rebel American spirit.”
Corgan also illustrated the difference between being a rocker and handling a senior producer role. “For TNA, at 8 in the morning I’m writing emails and at 12 at night I’m writing emails – I’m filling in every hour I’m not working on music with my wrestling job,” Corgan said in May 2015 after first signing on with Impact following the dissolution of his own Resistance Pro league. As Corgan told Rolling Stone, he had been preparing for a gig in wresting since the Smashing Pumpkins broke into the mainstream.
“In the early years of the Smashing Pumpkins, I saw that I was going to be treated as an outsider,” Corgan said. “So rather than play along, which is what you’re supposed to do, I decided to play heel, in wrestling parlance, and have fun with it. I think I represent the true American value, which is the independent spirit…if that makes me a heel in modern America, I’m fine to be a heel. I’d rather be that heel than the babyface who goes along to get along.”