When Tidal arrived March 30th with a star-studded press conference, Jay Z assured users that his new streaming service would feature “exclusive experiences” from the superstar artists that signed Tidal’s declaration. As promised, the fledgling high-quality streaming service offered up a major exclusive Saturday in the form of Beyoncé‘s “Die With You,” a previously unreleased piano-driven ballad that the singer reportedly penned to mark the seventh anniversary of her and Jay Z’s marriage.
The never-before-heard track was accompanied by a video (via Pitchfork) that featured Beyoncé performing “Die With You” alone at the piano wearing a Michael Jackson Thriller t-shirt and backwards hat, Rap-Up reports. “I wake up just to sleep with you/ I open my eyes so I can see it’s you/ And I live so I can die with you,” Mrs. Carter sings. After the touching tribute, Beyoncé unleashes a celebratory “Yeah!” and we see that Jay Z was behind the camera filming the Tidal-only performance.
Tidal previously featured the first ever White Stripes television appearance and Daft Punk’s out-of-print film Electroma, but “Die With You” marks the first time that one of Tidal’s 16 megastars, from Kanye West and Rihanna to Madonna and Arcade Fire, have provided the streaming service with a brand new track. “Our goal is simple: We want to create a better service and a better experience for both fans and artists, and that is our promise to the world,” Alicia Keys said at the Tidal press conference.