Beyoncé aims to reach 1 billion people today on behalf of the United Nations’ campaign to promote humanitarian work around the globe. The video for “I Was Here,” directed by Sophie Muller and Kenzo Digital and produced by Ridley Scott & Associates, was recorded live at the United Nations General Assembly Hall in New York on August 11th, but the clip was just released today in honor of the U.N.’s World Humanitarian Day.
“‘I Was Here’ says I want to leave my footprints in the sands of time, and that is leaving our mark on the world,” Beyonce told Anderson Cooper in a behind-the-scenes interview. “We all want to know that our life meant something, and that we did something for someone else, and that we spread positivity no matter how big or how small.”
The video will be projected on huge public screens in Geneva, Dubai, and Times Square in New York.