Beyoncé enjoys a day at Coney Island in her new video for “XO,” driving bumper cars and riding the Cyclone roller coaster while wearing a Biggie Smalls tee.The clip accompanies the track off her surprise new ‘visual album’ Beyoncé.
According to the Telegraph, she filmed the Terry Richardson–directed clip in August at the Brooklyn amusement park – where she also played video games, danced on the skee-ball lanes, and hugged and kissed the fans who clamored around her. In one scene, she leads a sea of people in putting up their arms in “X” and “O” formations, which may be her version of the “YMCA” dance. It’s a fun video for a likewise song.
The singer gave the song its live debut at her Chicago concert on Friday, the same day she surprised the world by releasing Beyoncé. “I’m gonna sing you a song which is a brand-new song,” she said onstage. “It hasn’t even been out for 24 hours. I’m gonna sing this for y’all because it was written for y’all.” Since then, the album has sold more than 617,000 copies, which will position it at Number One on the Billboard albums chart. Previously, her 2006 album B’day held the title for the most copies of a Beyoncé album sold in its first week.
Producer Noah “40” Shebib, who cowrote and co-produced the Beyoncé track “Mine,” recently told Rolling Stone how impressed he was with how the album came out. “It was brilliant,” he said. “You spend no marketing dollars, essentially. To hold that together and not let that out of the bag is very, very impressive. It’s not easy to do. Everybody was surprised. Everybody. It wasn’t just the fans.”