Beyoncé and a bevy of supermodels strut their stuff in the two-minute video for “Yoncé,” one of the 17 new clips to appear on her surprise new eponymous visual album. However, even though the song’s hook purrs, “Yoncé all on his mouth like liquor,” Queen Bey never opens her mouth in the video, leaving that instead to her model friends – Chanel Iman, Joan Smalls and Jourdan Dunn.
The models takes turns writhing, groping and flaying their bodies for the camera while Yoncé licks a lollipop and caresses herself in a form-fitting bodysuit. About halfway through, Smalls takes a little lick off Beyoncé’s bosom. It all ends, fittingly enough, on a runway – proving again that all the world is Yoncé’s stage.
Ricky Saiz, who directed the clip on a hot summer day in Brooklyn, said recently that he based the concept on George Michael‘s “Freedom! ’90” video, which featured Naomi Campbell, Cindy Crawford, Christy Turlington and other top models of the day. “That was the drop-off video,” he told the Cut.”It was amazing. We wanted to do something more contemporary and a bit more street and, of course, use iconic black women.”
He also discussed Beyoncé’s nipple-emphasizing bodysuit. “Our stylist Karen Langley was incredible,” he said. “When she brought out that Tom Ford for YSL molded bodysuit with the pierced nipples, I was like, ‘No way that B is going to wear this.’ And she did and looked incredible. She’s open. I’ve never worked with anyone that is more willing to try new things.”