UPDATE: A federal judge refused to throw out Beastie Boys’ $1.7 million verdict against Monster over a video used by the energy drink company using the group’s music, according to Reuters. A judge found there to be “ample basis” to believe the video would incorrectly lead people to believe the group was officially endorsing the product.
The group sought up to $2.5 million for copyright infringement and false endorsement, though Monster countered that the maximum amount it owed was $125,000. The company called the case “illogical,” admitting that it had infringed the group’s copyrights, but stating that an employee inadvertently believed Monster had permission to use the music.
“Although Monster Energy has great respect for the verdict of the jury, we strongly disagree with it,” Reid Kahn, attorney for Monster, tells Rolling Stone. “We will make an application to the Court to set aside the verdict and we intend to file an appeal. From the inception, Monster Energy has been willing to resolve this matter in a fair and equitable manner and we will continue to make additional efforts to reach a just resolution of this dispute.”
A spokesperson for the group declined to comment on the verdict, but Adam “Ad-Rock” Horovitz made a general statement after the verdict, noting, “We’re happy. We just want to thank the jury.”
When Ad-Rock took the stand, he traced the Beasties’ career, saying the trio were “very lucky” and explaining their lengthy artistic process. Billboard noted that the proceedings were filled with awkward smiles and explanations of terms used in hip-hop culture; but Ad-Rock was reportedly quite amused when the defense asked him to identify Mike D (dressed as a sailor) in several images used in a watch ad.
The group initiated the lawsuit in 2012 following the death of Adam “MCA” Yauch. The suit, filed by Mike D, Ad-Rock and Yauch’s widow Dechen, claimed that Monster included parts of “Sabotage,” “So What’cha Want,” Make Some Noise” and “Looking Down the Barrel of a Gun” in a promotional video posted on Monster’s website, along with a 23-minute medley of Beastie Boys songs made available for download as an MP3. The songs were taken from footage of a live set by DJ Z-Trip at the Monster-sponsored Canadian festival Ruckus in the Rockies, held a few days after Yauch died in May. Yauch’s will specifically prohibits any company from using the group’s music for advertisements.
According to the legal opinion dismissing Z-Trip’s involvement in the case last November, the presiding judge noted a Monster employee had sent Z-Trip a rough cut of a video using his Beastie Boys megamix. When Z-Trip replied, in part, “Dope!,” the employee interpreted that to mean he had permission to run the video on Monster’s website. Z-Trip testified that he was merely “convey[ing] that I liked how I appeared in the video.”
A bulk of the opinion was spent on considering the legal definition of the word “dope” and if it legally constituted a license for Monster to use the video. As the court noted, “In proper context, the word ‘Dope!’ could certainly be taken as an expression, albeit unorthodox, of approval and acceptance of another’s antecedent offer,” the court said. “But here, Z-Trip’s exclamation, ‘Dope!’ was in response to [the] query, ‘Please have a look at the video from this past weekend and let me know if you approve.’
“Viewed in this context, Z-Trip’s response of ‘Dope!’ plainly communicated that, in some sense, he ‘approve[d]’ of ‘the video.’ But such approval is quite distinct from conveying assent to a mutual exchange of promises or other consideration. And it certainly did not convey that Z-Trip had authority to approve, on behalf of the Beastie Boys, a free license to Monster to use the Beastie Boys’ recordings and songs.”
When asked for comment on Beastie Boys’ court victory, Z-Trip told Rolling Stone, “Dope!”
Because of Monster’s unauthorized use of the Beastie Boys’ music, the complaint said, “The public was confused into believing that plaintiffs sponsored, endorsed and are associated with defendant Monster in promoting defendant Monster’s productions and promotional events.” The band claimed that Monster’s use of its music will cause “irreparable damage” and sought the removal of the video and MP3 from Monster’s website.
Incidentally, the court’s decision last November was not without humor. The court described the band as a “famous hip-hop group ‘from the family tree of old-school hip-hop.'” Toward the end of the opinion, the court referenced “So What’cha Want,” noting, “In musical terms, Z-Trip can now, therefore, rest at least ‘as cool as a cucumber in a bowl of hot sauce,’ because Monster’s Third-Party Complaint against him has ‘got the rhyme and reason but no cause.'”