Arista Raves Un2 the Artist's Joy - Rolling Stone
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Arista Raves Un2 the Artist’s Joy

Arista Raves Un2 the Artist’s Joy

When the Artist drops his next album, Rave Un2 the Joy
this fall, expect it to make some major noise. It
was announced this morning that the notoriously independent artist
has licensed the album to Arista Records for release in America
(Arista’s BMG will release the album worldwide).| The album, which
is set for release on Nov. 2, will still bear the Artist’s NPG
Records logo and all masters, naturally, will remain his own.

“I believe I had 2 get out of the recording industry 4 a while
so that I could reclaim my artistry and become empowered by it
again,” the Artist said in a statement. “The problems I had with
so-called majors were regarding ownership and long-term contracts.
Both of these problems r non-existent in my agreement with Arista.
Things seem 2 work best when all parties agree, and we do!”

After his much-publicized “freedom” from his Warner Bros. contract
in 1995, the Artist struck a one-time licensing deal with EMI for
his 1996 triple CD release, Emancipation. Last year’s
Crystal Ball and New Power Soul were both
released independently on NPG. But according to the Artist’s
spokesperson, Lois Najarian, the deal with Arista could possibly
extend beyond the Rave album.

“He has an agreement that he’s really happy with it, and there’s no
reason not to believe that they won’t do another one together,”
said Najarian. “Both parties would like to continue the
relationship, for sure.” Regardless, she says the Artist will
continue to release albums independently through NPG. As proof,
100,000 copies of Rave with different remixes will be
released via the Artist’s early next year.

According to Najarian, the Artist is still working around the clock
to finish Rave. “Chuck D was at Paisley Park this week,
and he just finished up something with him. And he’s doing some
stuff with [saxophonist] Maceo Parker.” Other guests on the album
include No Doubt’s Gwen Stefani, Ani DiFranco and Sheryl Crow, whom
the Artist joined on stage Sunday in Toronto for a Lilith Fair
performance of “Every Day Is a Winding Road.” Rumor has it that a
version of that song with Crow may make the final cut for
Rave. A final track listing has yet to be decided on, but
the first single, “The Greatest Romance Ever Sold,” has been
scheduled for late September.

Meanwhile, the revelation of the album’s producer as none other
than one “Prince” suggests a decidedly purple tone. It’s the first
time the Artist has alluded to his name on an album since legally
changing his name to an unpronounceable symbol in 1993.

“Where his mind is at right now is really in his very popular,
Princely days, with the multi-platinum records and everything that
comes along with being Prince,” says Najarian.

In This Article: Prince


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