Arcade Fire Get Self-Reflexive In Surprise 'You Already Know' Video - Rolling Stone
Home Music Music News

Arcade Fire Get Self-Reflexive In Surprise ‘You Already Know’ Video

Win Butler films and directs the fourth ‘Reflektor’ music video himself

All summer long, Arcade Fire have been surprising fans with unexpected cover songs while on tour. On Thursday, the band threw another curveball by quietly dropping a new music video for the Reflektor cut “You Already Know.” Directed and filmed by frontman Win Butler, the video finds Arcade Fire jamming out the track in a seaside suite as the camera travels around the room to give each band member the spotlight. Whenever Butler’s verses kick in – using some clever DIY CGI – singing portraits replace the vocalist.

Butler himself doesn’t appear until the video’s final, fourth wall-shattering moments when Régine Chassagne brings a mirror to the forefront to reveal that Win was behind the camera the whole time (although seeing Butler’s accidental reflections earlier in the clip semi-spoils the surprise). The unexpected “You Already Know” is Arcade Fire’s fourth music video off their LP Reflektor following the title track, “Afterlife,” and “We Exist.”

The Montreal collective is currently on tour doubling as the world’s coolest covers band, busting out shocking local favorites nearly every night: In Edmonton, the band performed Huey Lewis & The News’ Back to the Future cut “Back In Time” as a tribute to Michael J. Fox, who was born in the Alberta city. In the outskirts of Seattle, they morphed Nirvana’s “Smells Like Teen Spirit” into their own “Rococo.” Arcade Fire visit Winnipeg — Neil Young’s old stomping ground — on Thursday night. Given how close Young and Arcade Fire are, Maybe Butler will dust off “I Dreamed a Neil Young Song.”

In This Article: Arcade Fire


Powered by
Arrow Created with Sketch. Calendar Created with Sketch. Path Created with Sketch. Shape Created with Sketch. Plus Created with Sketch. minus Created with Sketch.