Apple Music Taps Trent Reznor to Aid Overhaul Efforts

Apple Music is celebrating its one-year anniversary with an overhaul of its streaming service. Nine Inch Nails singer Trent Reznor, who has been creatively involved with the service before Apple acquired Beats’ holdings in May 2014, is involved in the process, Bloomberg reports. 

Apple Music had a tumultuous year. In its first six months, the service exceeded expectations acquiring 10 million paying users. It overcame hurdles related to artists compensation and secured albums by Drake, Future and Taylor Swift. Yet the number of Apple music subscribers pales in comparison to the number of Apple product consumers. The tech company is working to close that gap in 2016. Reznor, along with VP, Apple iTunes Content Robert Kondrk have been tasked with making Music competitive with its rival, Spotify. As an artist, Reznor would add more legitimacy to the campaign. 

Apple Insider reports that Apple will also launch a major ad campaign in support of the service after iTunes’ profits dipped minimally in the first year of Apple Music. Original video programming with a Dr. Dre drama series titled Vital Signs is also in the works for the service as well as more radio stations similar to its flagship station Beats 1. 

Apple Music will announce changes at the company’s annual Worldwide Developers Conference on June 13th.