The news follows some online railing against Apple, who initially had rejected the update, because, the company claimed, it contained objectionable content that originated from the band’s 1994 album The Downward Spiral. Reznor reasoned that since the record is sold through the iTunes store, an app with the same content (the app’s podcast feature boasts “Closer,” the song that helped earned the disc a “Parental Advisory” warning) should be treated no differently. And apparently, his public outcry has shifted the company’s thinking on the matter, and, as Reznor excitedly announced this afternoon, it “should be live in a few hours.”
Earlier this week, Reznor hit the Web, and, in an online post, compared Apple to Walmart, writing, “You can buy The Downward Fucking Spiral on iTunes, but you can’t allow an iPhone app that may have a song with a bad word somewhere in it. Come on Apple, think your policies through and for fuck’s sake get your app approval scenario together.” The approved version of the app is actually the rejected version, as Reznor did not modify it.
Fans of the band largely criticized Apple, questioning its selective commitment to decency standards, when apps have been approved which allow people to violently shake babies and snort virtual lines of cocaine.