Alicia Keys Finds Liberation in ‘Brand New Me’ Clip
Alicia Keys takes a triumphant turn at reinvention in the new clip for "Brand New Me," a song from her latest album Girl On Fire. The video opens with a quiet, discomforted Keys getting her a massive mop of curls prepped before a shoot, the director offering her half-hearted "It looks nice," when she pulls away from his touch. After plinking at the piano for the cameras, Keys leaves her post and embarks on a quest for self-discovery around the set, which reaches its apex in front of a handful of mirrors where Keys rips off the wig she'd been given and returns to the piano as herself. Ending with the note "The journey continues . . ." – and a smiling Keys – it looks like this story isn't over just yet.