Adele: Streaming 'A Bit Disposable,' 'Music Should Be An Event' - Rolling Stone
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Adele Says Streaming ‘A Bit Disposable’: ‘Music Should Be An Event’

“I don’t use streaming. I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t,” singer says

Adele; Albums; Events

Image #: 40976107 epa05035009 A view of a billboard for Adele's new album, '25' in New York, New York, USA, on 20 November 2015. The album is being released today but will not be available on streaming music services like Spotify and Apple music. EPA/JUSTIN LANE /LANDOV

Justin Lane/Landov

With Adele‘s 25 selling at an unprecedented pace in an era where music sales have plummeted in the face of streaming, the singer discussed why she decided to withhold her new album from services like Spotify and Apple Music in a new interview. “It’s a bit disposable, streaming,” Adele told Time. “I know that streaming music is the future, but it’s not the only way to consume music.”

She added that “music should be an event,” and with nearly six million copies sold already – and approximately 10 million people trying to buy tickets to her upcoming tour – it’s hard to argue with her strategy. “I don’t use streaming,” she said. “I buy my music. I download it, and I buy a physical [copy] just to make up for the fact that someone else somewhere isn’t.”

Adele was also complimentary of Taylor Swift, who took on Apple Music before that service launched. “It was amazing,” Adele said of the 1989 singer. “I love her—how powerful she is. We’ll get lumped together now because of it, but I think we would both feel the ability to say yes or no to things even if we weren’t successful.”

(Adele’s attitude towards technology extends to communication as she also admitted that – in response to “Hello” criticisms about how she reaches out to an ex-boyfriend in the lyrics – she still uses a landline to phone people.)

In the Time interview Adele also revealed that she scrapped an album full of songs about motherhood. “I loved [being a mom],” she said. “For me, it was great. Better than 25. But [my son Angelo] the light of my life — not anyone else’s.” She also said she’d rather write her own lyrics, rather than work with pop’s biggest producers. “I’m not saying my album is incredible, but there’s conviction in it,” she said. “And I believe the fuck out of myself on this album.”

In This Article: Adele


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