Atlanta MC 2 Chainz adheres to the old adage, keep your friends close, your enemies closer and your stacks of cash closest in the extravagant new video for a remix of “BFF,” featuring Jeezy.
The video, directed by the Stupid Geniuses, revels in its own luxuriousness and takes its cues from 2 Chainz’s latest opulent, indelible hook, “Whole lot of money that my BFF / Keep a Glock. 40 in my Fendi belt / Getting so much cash I don’t need a wallet.”
Fittingly, 2 Chainz and Jeezy spend the “BFF” clip sauntering among beautiful women and through a gold-laced mansion where cash spills out of the cupboards and rains from the shower, while coins cover the tables and fill up the tub.
The Zaytoven-produced “BFF” originally appeared on 2 Chainz’s latest mixtape, Trap-A-Velli Tre, which arrived in August (the mixtape version did not feature Jeezy). The collection marked the rapper’s first solo release since 2014’s FreeBase EP, but also followed January’s T.R.U. Jack City, a collaborative mixtape featuring artists from his new label, The Real University.
While fans await 2 Chainz’s official follow-up to his 2013 album, B.O.A.T.S. II: Me Time, the rapper has continued to diversify his revenue streams in characteristically unique ways, announcing a new line of ugly Christmas sweaters. Most of the sweaters boast the rapper’s titular two chains dangling over a floral design only a cool grandmother could appreciate, while others feature an amazing knit image of Santa Claus doing “The Dab” the latest dance craze to come out of Atlanta.