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SXSW 2016: 25 Artists You Need to See

Country legends, underground rock sensations and more to catch in Austin

BJ the Chicago Kid, Into It. Over It. and Charli XCX

BJ the Chicago Kid, Into It. Over It. and Charli XCX will be at SXSW 2016

The 2016 edition of Austin's annual music conference South by South West is set to kick off on March 15th. Once again they have a formidable lineup that includes everyone from country icon Loretta Lynn to Afrobeats ambassador Davido to emerging punks Sheer Mag. We searched the lineup for the year's biggest stories, boldest victory laps, most buzzed-about Internet sensations and some stuff we just like. 

SXSW; 25 Artist to See

PARIS, FRANCE - JUNE 10: Aurora Aksnes from Aurora performs at La Boule Noire on June 10, 2015 in Paris, France. (Photo by David Wolff - Patrick/Redferns via Getty Images)

David Wolff - Patrick/Getty

Aurora

Status: Blowing Up
Why You Should Pay Attention: Norwegian Aurora Aksnes' folk-enhanced, synthy pop racked up millions of YouTube views and has perked up the ears of Katy Perry and Of Monsters and Men. Singles "Murder Song (5, 4, 3, 2, 1)" and "Running With the Wolves" glimmer and cut. "Lots of songs aren't even from my experiences, but they're about accepting … the dark things about yourself," Aksnes told Rolling Stone. The Glassnote signee's debut album, All My Demons Greeting Me as a Friend, arrived just in time to be the talk of Texas.

SXSW; 25 Artist to See

Mauricio Santana/Getty

AlunaGeorge

Status: Back
Why You Should Pay Attention: The London duo – singer Aluna Francis and instrumentalist George Reid – refitted R&B with indie electronics on their 2013 debut, but they've since been experimenting with EDM. A DJ Snake remix toughened up the understated "You Know You Like It," giving them the biggest hit of their career, and new single "I'm in Control" grooves to the kind of light synth riff you'd hear on a Major Lazer album. Expect to hear more from their upcoming I Remember, due April 29.

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