Rolling Stone and Levi’s kicked off their yearlong collaboration last week during the annual SXSW in Austin, Texas with special events, panels and demonstrations. The Levi’s Outpost was the spot where badge holders could check out a mini-exhibit of Levi’s ties to music over the last 50 years, a pop-up retail shop that introduces the Levi’s® x Rolling Stone limited edition co-branded collection and learn from expert panelists. Here, a look at the highlights.
Rolling Stone Creative Director Jodi Peckman and Jonathan Cheung, Levi’s Head of Design, walk through the 50 Years of Music and Style installation at the Levi’s Outpost in Austin, Texas.
Will Hermes, Rolling Stone contributing editor, moderates the “Looking Under the Covers” panel.
“Looking Under the Cover” panelists, Jonathan Cheung (Head of Design, Levi’s), Jodi Peckman (Creative Director, Rolling Stone) and Mark Seliger (photographer) before hitting the stage to chat about the creative process.
Jodi Peckman shares her stories behind Rolling Stone‘s iconic covers.
Attendees give their Levi’s products a unique touch at the custom tailor shop.
Guests browse four different designs of special-edition graphic tees from the Levi’s and Rolling Stone collection.
SXSW attendees stop by the Levi’s Outpost to check out the apparel collaboration and pick up T-shirts, pins and patches.
Indie band Lo Moon kicks off the launch party at the Levi’s Outpost on Tuesday night.
Francis and the Lights brings down the house with their high-powered performance.
Guests cheer for Francis’ epic moves during the Tuesday night showcase.
SXSW attendees create their own prints with printmaker, artist and owner of Burning Bones Press, Carlos Hernandez.
“Stories From the Field” panelists Josh Eells (contributing editor), Will Hermes (moderator), Brittany Spanos (staff writer) and David Fricke (senior writer) pose for a photo after sharing stories about monumental moments they’ve had writing for Rolling Stone.
David Fricke, legendary Rolling Stone writer, shares his memorable stories from the field during the Thursday afternoon panel.
Mystery Lights performs at the closing party at the Levi’s Outpost on Friday evening.
Gary Clark Jr. inspires the partygoers to sing along to hits, like “Healing” and “Bright Lights.”
Gary Clark Jr.’s performs crowd favorite “Cold Blooded” during Friday night’s closing event.
Guests pack the house for Gary Clark Jr.’s soulful performance in his hometown of Austin, Texas.
Gary Clark Jr. poses for a portrait after his only show of the 2017 festival – it was definitely not his first rodeo.
Gary Clark Jr. strikes a pose while taking a tour of the Levi’s Outpost.
SXSW attendees close out the week with an ice dying tutorial at the Levi’s Outpost.