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See Photos From Kanye West’s Wild New York Album Launch

Rapper debuted ‘The Life of Pablo’ and Yeezy Season 3 fashion line at Madison Square Garden

Kanye West; Live Stream; MSG; New Album

Kanye West celebrates the premiere of his 'The Life of Pablo' album and his Yeezy Season 3 fashion line at Madison Square Garden.

Kevin Mazur/Wireimage.com

Kanye West's seventh album, The Life of Pablo, is finally here. After months of tweetstorms, surprise-attack song releases, impulsive title changes, cryptic Instagram posts and general hype incitement, the rap superstar unveiled the album — and his Yeezy Season 3 fashion line — on Thursday at New York's Madison Square Garden. See what West's latest twisted fantasy looked like in the best photos from the event.

Kanye West; Live Stream; MSG; New Album

NEW YORK, NY - FEBRUARY 11: Khloe Kardashian, Lamar Odom, Kris Jenner Kendall Jenner, Kourtney Kardashian, Kanye West, Kim Kardashian West, Caitlyn Jenner, Kylie Jenner attend Kanye West Yeezy Season 3 at Madison Square Garden on February 11, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for Yeezy Season 3)

Kevin Mazur/Wireimage.com

Family Business

Khloe Kardashian, Lamar Odom, Kris Jenner, Kendall Jenner, Kourtney Kardashian, Kanye West, Kim Kardashian West, Caitlyn Jenner and Kylie Jenner (from left) backstage at Madison Square Garden for the premiere of West's The Life of Pablo album and his Yeezy Season 3 fashion line.

Kanye West; Live Stream; MSG; New Album

Kevin Mazur/Wireimage.com

Lil Kim and Caitlyn Jenner

Lil Kim and Caitlyn Jenner backstage at Madison Square Garden for the premiere of Kanye West's The Life of Pablo album and his Yeezy Season 3 fashion line.

Kanye West; Live Stream; MSG; New Album

NEW YORK, NY - FEBRUARY 11: (L-R) Rappers 50 Cent, ASAP Rocky and 2 Chainz attend Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)

Kevin Mazur/Wireimage.com

50 Cent, A$AP Rocky, 2 Chainz

50 Cent, A$AP Rocky and 2 Chainz backstage at Madison Square Garden for the premiere of Kanye West's The Life of Pablo album and his Yeezy Season 3 fashion line.

Kanye West; Live Stream; MSG; New Album

NEW YORK, NY - FEBRUARY 11: Kanye West attends Kanye West Yeezy Season 3 at Madison Square Garden on February 11, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for Yeezy Season 3)

Kevin Mazur/Wireimage.com

The Life of Pablo

Kanye West premieres his new album, The Life of Pablo, at Madison Square Garden.

Kanye West; Live Stream; MSG; New Album

Kevin Mazur/Wireimage.com

Young Thug, Ian Connor, Lil Yachty

Ian Connor, Lil Yachty and Young Thug were among the models/stars premiering Kanye West's Yeezy Season 3 fashion line at Madison Square Garden.

Kanye West; Live Stream; MSG; New Album

NEW YORK, NY - FEBRUARY 11: Kanye West attends Kanye West Yeezy Season 3 at Madison Square Garden on February 11, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for Yeezy Season 3)

Kevin Mazur/Wireimage.com

I Feel Like Pablo

Kanye West premieres his new album, The Life of Pablo, at Madison Square Garden.

Kanye West; Live Stream; MSG; New Album

John Lonsdale

The Scene

Italian performance artist Vanessa Beecroft collaborated with Kanye West on the staging of his Yeezy Season 3 fashion line's premiere at Madison Square Garden.

Kanye West; Live Stream; MSG; New Album

Kevin Mazur/Wireimage.com

Celebration

Kanye West celebrates the premiere of his The Life of Pablo album and his Yeezy Season 3 fashion line at Madison Square Garden.

Kanye West; Live Stream; MSG; New Album

Mandatory Credit: Photo by Andrew H. Walker/WWD/REX/Shutterstock (5585909w) Kanye West Yeezy show, Runway, Fall Winter 2016, New York Fashion Week, America - 11 Feb 2016

WWD/REX/Shutterstock

Not Smiling Makes Me Smile

Kanye West smiles at the Madison Square Garden premiere of his The Life of Pablo album and his Yeezy Season 3 fashion line.

Kanye West; Live Stream; MSG; New Album

John Lonsdale

Jumbotron

Models for Kanye West's Yeezy Season 3 fashion line stand in position as attendees watch the event on Madison Square Garden's Jumbotron.

Kanye West; Live Stream; MSG; New Album

WWD/REX/Shutterstock

The Message

Kanye West addresses the crowd at the Madison Square Garden premiere of his The Life of Pablo album and his Yeezy Season 3 fashion line.

Kanye West; Live Stream; MSG; New Album

NEW YORK, NY - FEBRUARY 11: Kanye West performs during Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 3)

Kevin Mazur/Wireimage.com

Hail to the Chief

G.O.O.D. Music president Pusha T (left) and Kanye West at Madison Square Garden for the premiere of West's The Life of Pablo album and his Yeezy Season 3 fashion line.

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