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Bright Light, Dark World: Lana Del Rey’s Technicolor Style Statements

Tracking the singer’s turn toward the ultraviolet, just in time for ‘Ultraviolence’

lana del rey fashion

Danny Martindale/WireImage; Chelsea Lauren/WireImage; Samir Hussein/Redferns via Getty Images

Though Lana Del Rey is a model and H&M brand girl, her personal style has been a bit hard to pin down: onstage, she's been the vision of innocence, usually gussied for ditching church in pristine white lace and satin gowns. Offstage, she's the portrait of ultra-casual, doing jeans and ballet flats, T-shirts and cardigans, as typically American as the "Star-Spangled Banner" and Starbucks. It's a fashion duality that's equally reflected in her lyrics and musical persona, a bored, sweet woman with a bad streak. But leading up to the release of her second album Ultraviolence, she's been going all 7th season of Mad Men on us: like the show has transitioned from the innocent mid-Sixties to topsy-turvy, psychedelic '69, Lana Del Rey has mostly closeted her all-white, all-innocent stage gear for appropriately technicolor mini-dresses and multi-hued gowns. And with it, she has become what we've always suspected she is: a bright light in a dark world. By Julianne Escobedo Shepherd

Samir Hussein/Redferns via Getty Images

Irie Vibes at Glastonbury

Del Rey's been known to rep herb now and again, so why not with this tie-dye mini in Jamaican flag-invoking colors? No shame in the membrane.

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