Tyga stops time. "The prevailing theme of the song is fame, the overwhelming demand for Justin Bieber and Tyga's time and attention," says director Krista Liney. "This concept explores being famous through the eyes of these artists. Everyone is after them, everyone wants time with them, everyone wants to bask in their spotlight. Every moment of their lives is scheduled, including taking a moment to breathe. They are chased, they are exposed . . . can everyone just wait for a minute?"
Director Krista Liney gives notes to Tyga and his leading lady. "Visually I wanted to explore both abstract and literal translations of fame," says Liney. The crew "employed some Matrix-inspired 'frozen moment' visual effects to literally stop time, and the rushing in of a paparazzi-filled crowd. Abstract, textural images such as funhouse mirrors and a maze (representing skewed reality and feeling trapped, respectively) are sprinkled throughout."
Tyga in motion. (All captions by director Krista Liney.)
Director Krista Liney and cinematographer Christopher Walters plot out the shots.
Cinematographer Christopher Walters lines up the next shot.
Shooting over Tyga's shoulder.
Paparazzi shoot Tyga and his leading lady as they exit the building.
Tyga escapes the crowd in his new rose gold Mercedes.
Justin Bieber getting his performance on.
Justin Bieber in front of the lens.
Slate in. Ready for another take.
Bieber checks the monitor after a take.
Bieber watching the playback.
Tyga and Justin Bieber perform together.
Tyga and Justin Bieber collaborate. They have amazing chemistry.
Tyga, Bieber and cinematographer Christopher Walters review the last take.
Justin Bieber and Tyga get shot from a low angle.