5 Trailblazing Musician Pop-Up Shops - Rolling Stone
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5 Trailblazing Musician Pop-Up Shops

Revisit buzzy brick-and-mortar ventures from Drake, Kanye West, Foo Fighters and more

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Justin Bieber is one of many stars who have opened surprise pop-up shops to draw attention to a new album or tour.

Courtesy of Vfiles

Musicians have found a new way to make up for declining revenue: pop-up shops. The huge crowds that have assembled at temporary retail outlets opened recently by Kanye West and Justin Bieber prove that fans are hungry for this kind of limited-time merch experience – egged on, of course, by the prospect of catching a glimpse of their idol. Here are five of the most noteworthy examples of the growing trend. 

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