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17 Young Innovators Shaking Up the Music Industry

Meet the next generation of app inventors, startup founders, label owners, tastemakers, managers and promoters

Music innovators

The music industry isn't dying; the old way of doing things is dying. Just ask these 17 movers and shakers, all under age 30, who are changing the game and keeping the music biz alive and well. None of them is a professional musician; they're all power players making an impact through other avenues. Some are inventing novel ways of distributing and consuming music with forward-thinking technology. Some are making old formulas new again by embracing the beauty of vinyl, or throwing dance parties – in the morning. Some are shaping the tastes and trends of rappers and ravers to come. All are bringing a fresh dose of blood, sweat and tears to the creation, discovery and sharing of music, and all see a future wide open with possibilities.

Jordan Passman

Jordan Passman

Founder, ScoreAScore
Once upon a time, starving composers looking for work had to brave the wilds of Craigslist, a lawless land of unverified identities and unpaid bills. Now, they – and the companies who seek them – can turn to ScoreAScore, an online marketplace for music, voiceovers and sound design. The site was launched by then-22-year-old Jordan Passman in 2009 out of his parents' Los Angeles house. Today, the company reports 2014 revenue of $1.3 million and boasts clients ranging from Netflix and Nokia to Nintendo and NBC.

Passman believes that technology will continue to shape the music industry and that the future is bright. "There will be more music creators, more listeners, more ways to discover talent, and more platforms for interaction between members of the musical community," he enthuses. "The 'A-list' artists may not earn as much as they did during the golden age of music, [but] I think there will be more artists making a living via the industry than ever before." 

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