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10 New Artists You Need to Know: September 2014

Meet the rising stars of rock, EDM, hip-hop and more acts shaping your tomorrow

10 Artists You Need To Know

Ho99o9 and Amanda X

Hadas Di; Pete Murray

Once again, we talked to 10 of the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos. This month: Echosmith's sun-stroked angst-pop, Amanda X's lo-fi chug, Deorro's booming house and H09909's art-hop wig-out.

Max Frost

Catie Laffoon

Max Frost

Sounds Like: Heart-felt soul crooning atop songs that lie somewhere between blues, R&B, hip-hop and electronic pop

For Fans Of: Justin Timberlake, Mayer Hawthorne, Gorillaz

Why You Should Pay Attention: Frost, 22, was a wayward musical soul in his hometown hotbed of Austin, playing in blues and roots bands and collaborating with hip-hop artists before he dropped out of college to focus on solo material. "White Lies," an up-tempo dance-pop number that's super-sized hooky like Gnarls Barkley's "Crazy" or Pharrell's "Happy" set music blogs afire with no promotion when it was independently released last spring — Atlantic Records won the subsequent bidding war to sign him. The label released his Low High Low EP last year, with another EP due in November and a full length — which sees him embracing a wide creative palette alongside collaborators like Jeff Tweedy and Benny Blanco — due for release in 2015.

He Says: "I was in a slump after South By [Southwest] 2013 because my instruments and two years of music got stolen with a hard drive in a backpack that got taken. I'd lost everything I'd ever made. Then this blog picked "White Lies" up off of SoundCloud, and then more kept picking it up. I learned about this because I still had my email set up to get a notification every time someone downloads the track. I woke up one morning and I was like "Why the fuck do I have 1,000 emails on my phone?" We were caught totally off guard as the song was taking off. That's when the phone started ringing and we started getting flown to L.A. But here I was about to sign a deal and I had no other songs to show them, and no choice but to move forward. The first EP was old songs I'd had to completely rework."

Hear for Yourself: "White Lies," the song that lit the fuse on Frost's career, starts out with a singer-songwriter strum and then hops on board a beat that chugs it's way straight to the dance floor. By Chad Swiatecki

The Young

The Young

Autumn Spadaro

The Young

Sounds Like: Thin Lizzy on an ayahuasca bender, helping to reclaim the positive connotation of "busy guitar work"

For Fans Of: MC5, Lungfish, Autolux, Silversun Pickups

Why You Should Pay Attention: After issuing two LPs with singer/guitarist Hans Zimmerman in the producer's chair, the Young tapped an outside helmsman — Tim Green, late of Nation of Ulysses — for newly released third album Chrome Cactus, the band's second for Matador. The aesthetic fit turned out to be an inspiringly snug one: Green — plenty practiced at exploring brawn, atmosphere and unbound noodling — helped the Young wrap up an album that blends those sensibilities impeccably, never leaning muddy or masturbatory. And for Zimmerman, the switch was a welcome change. "We needed something bigger and more full range, so heading into a proper studio seemed natural," he says. "Removing that layer of stress — worrying about mic placement or what's going to tape — meant I could just focus on the performance and lock in with the guys."

They Say: An August cover of hometown pub The Austin Chronicle dubbed Zimmerman "a new guitar hero," but the praise doesn't exactly seem to be inspiring an ego emergency. "It was a nice bit of copy, but I don't really view myself that way at all," Zimmerman says. "There are plenty of peers in town that I would nominate for that title before even tossing my name into the mix. For every nice thing someone says about me or the group there are just as many tripping over themselves to diminish what we do. Good or bad, it's kinda just noise to us."

Hear for Yourself: Chrome Cactus opener "Metal Flake" has a muscular growl, chug, swirl and squall. By Nicole Keiper