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10 New Artists You Need to Know: March 2015

LunchMoney Lewis, Tori Kelly, Hinds and more artists shaping your tomorrow

Tori Kelly and BK Bambino

Sarah Barlow + Stephen Schofield; Bridges

Once again, we talked to 10 of the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos. This month: LunchMoney Lewis' everydude pop, recent Billboard Hot 100 addition Tori Kelly, the mysterious Chicago rap crew Goodbye Tomorrow, lo-fi punks Hinds and more.

BK Bambino

Bridges

BK Bambino

Sounds Like: Late-night, "Wait, let me load YouTube" party cuts that eventually have the whole room singing along

For Fans of: Chance the Rapper, Danny Brown, 2 Chainz

Why You Should Pay Attention: Though BK Bambino has been rapping since age six, the Chicago native didn't begin taking it seriously until a high-school shoulder injury set back his chances of playing quarterback in college. Then again, "serious" isn't a word that most would associate with the 20-year-old MC: Bambino's bars are usually playful, and his most recent music video finds him terrorizing his hometown while dressed as a bearded, overweight cop. This winter, he used the money saved working at a car dealership to move to Los Angeles, where he's working on a mixtape produced partially by D Phelps, the frequent Vic Mensa collaborator who contributed production to Kanye West's forthcoming LP.

He Says: "Since the song was so fun to make, we felt that the video should have the same type of vibe — show people character. I'm big into Martin Lawrence, and there was a character on Martin, an officer or whatever, and basically we tried to reenact his whole thing. I like putting on a show. I want my shows to be plays — actors and all of that on the stage. That sheriff costume can be like my Kanye Graduation bear.

Hear for Yourself: "Sheriff" opens with a distorted riff that Phelps recorded on Voice Memo ("I said, 'Bro, that's about to be terrible'") and comes together when crystal-clear piano chords float over the hook. Bambino plays it just right, wilding out but never losing the beat.

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