The storyline of Ryan Hurd’s singles and videos thus far goes something like this: Boy finds love (“We Do Us,” “Love in a Bar”); boy starts to feel insecure about where the relationship is headed, worried that he’s just going to get left behind (“City Girl“). In “Hold You Back,” Hurd wakes up with a post-coital hangover and assesses the aftermath by setting his love free for good.
Eschewing the full-color palette of his previous clips, assorted lamps and bulbs flash on and off as Hurd laments, “It’s not like we got back together, we’re just coming back to the thing that we know.” But even as he’s setting her free, he keeps the door open for the future, adding, “If you ever come back to me, baby. . . I don’t want to hold you back.”
Where the next chapter in this cinematic small-screen saga will lead remains to be seen, but in the real world Hurd recently signed a label deal with RCA Nashville, after scoring cuts as a songwriter with Blake Shelton, Ashley Monroe, Dierks Bentley, Tim McGraw and more. Beginning next month, he’ll join girlfriend Maren Morris on her headlining Hero Tour, and will also open shows for Thomas Rhett on his Home Team Tour later this year.