Late last week, Margo Price was officially named one of CMT’s Next Women of Country Music. The yearly campaign rounds up country music’s brightest newcomers and rule-breakers, grouping together the females who’ll help shape the genre’s future. Today, though, Price takes a look toward the past with a new video for “Hands of Time” that traces her family’s history through small-town America.
“I wanna buy back the farm and bring my mama home some wine, and turn back the clock on the cruel hands of time,” Price sings during the song’s chorus, her voice backed my layers of Bobbie Gentry-worthy strings. Equal parts autobiography and mission statement, “Hands of Time” takes its listener through Price’s past 30 years, from her family’s agricultural days in the rural Midwest to an adulthood spent both onstage and on the road. The video finds her walking the backroads of her hometown once again, returning to Aledo, Illinois, as a wife, mother and newly-minted star. Along the way, we meet her husband, son and mother, while also gaining entry into Price’s childhood home and onto the hometown football field.
Shot on location and directed by Ben Chappell, the “Hands of Time” video offers up the same mix of nostalgia, reflection and defiance as the song itself, which appears on Price’s 2016 album Midwest Farmer’s Daughter. It also adds context to Price’s music, shining a light on some of the people and places that shaped her upbringing.
On Monday, November 7th, Price’s headlining Born to Ramble tour will visit Atlanta before heading to the Northeast.