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Watch Darius Rucker’s ‘Homegrown’ Video, Filmed at Home State Show

“Homegrown Honey” stars a flirtatious video vixen and real-life concert audience

Darius Rucker proves with his brand-new video for “Homegrown Honey” that you can take the girl out of the country, but you can’t take the country out of the girl. A boot-sporting, whiskey-shooting video vixen takes center stage, making some New York City boys salivate. Clips of her barroom flirtation are interspersed with shots of Rucker jamming with his road band, and the singer finally meets his “honey” at a concert in Conway, South Carolina, just about two hours from his hometown of Charleston. The “New York” scene was actually filmed at Rivertown Bistro in downtown Conway, with the concert scene at Rucker’s sold-out show at Coastal Carolina University’s HTC Center. (Watch above.)

“Homegrown Honey” is the first single from the country hitmaker’s upcoming fourth solo album. “I wrote it with Nathan Chapman and Charles Kelley from Lady Antebellum,” Rucker tells Rolling Stone Country. “It’s got hooks galore, and it’s catchy. It’s a little different for me. It’s not one of those family songs — it’s really a country party song.”

The new project’s title and release date have yet to be announced. But it will most likely come after yet another new album from the rocker-gone-country. Rucker will release his first holiday LP, Home for the Holidays, on October 27th. The 12-track collection includes two original Christmas tunes co-written by the singer, along with a “Baby, It’s Cold Outside” duet with Sheryl Crow.

In This Article: Darius Rucker

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