Trace Adkins has found a new way to parlay his golden baritone onto the airwaves — this time as a host. This Sunday, March 15th, the country music star will launch The Throwback Thirty, a weekly radio show on SiriusXM’s Y2Kountry channel. He’ll count down Billboard’s Top 30 country songs from that week, only spotlighting a different year of the new millennium on each show. This week’s debut program will feature chart-toppers from the year 2000.
The “Honky Tonk Badonkadonk” singer and winner of 2013’s Celebrity Apprentice joins a small fraternity of country artists with a presence on subscription radio. Eric Church’s monthly program, Outsiders Radio, premiered February 27th on SiriusXM’s the Highway, while Steve Earle and Elizabeth Cook anchor offerings on Outlaw Country, and Martina McBride fronts a self-titled broadcast on Y2Kountry. And although Willie Nelson doesn’t DJ his own show, his namesake Willie’s Roadhouse channel features traditional country music, Willie-related broadcasts and the occasional call-in from the Texas icon.
Like Nelson, Adkins’ brand has branched into voiceovers and acting. His rich pipes can be heard in ads for Firestone tires, and in May, he’ll test his acting chops playing a military veteran in an episode of NBC’s sophomore medical drama The Night Shift. There’s also a big screen turn in an upcoming action-comedy called Roadrunner, described as a modern-day road romp in the vein of Burt Reynolds’ 1977 blockbuster Smokey and the Bandit. Adkins will star opposite Scott Eastwood, the lookalike son of actor-director Clint Eastwood.