Apocalypse, be damned. Tim Montana rallies his gang for a celebratory night in the field in the new music video for “Bury Me by the Bonfire.” The Montana native, Nashville transplant, and passionate supporter of the U.S. military assembles a team of veterans for the clip, the visual counterpart to Montana’s new single.
“If I go, I’m going cowboy-style/Put me six feet deep, and bury me by the bonfire,” Montana howls, as the fire rages behind him, his band, and the veterans, all members of the Black Rifle Coffee Co. in San Antonio (including its co-founder Mat Best). “Bury Me by the Bonfire” follows Montana’s video for “Mostly Stoned,” directed by and featuring a cameo from Charlie Sheen, released last October.
Montana unveiled his new album, American Thread (via Empire Records), last month, a collection of country-influenced barnburners and hard Southern-rockers. A creative partner of ZZ Top’s Billy Gibbons, the bearded pair recently added a cigar company to their portfolio, following Montana and Gibbons’ Whisker Brothers hot-sauce line.