Leave it to Thomas Rhett to spin one of the Internet’s most bizarre trends – the mannequin challenge – into music video gold. For “Star of the Show,” a song dedicated to his wife, Lauren, Rhett waltzes through frozen-in-time versions of himself on the way to end up right back where he began: happily sitting with his beloved. Albeit a little bit messier, though – there’s also a nod to the online milk stunt, another bizarre phenomenon where people shower themselves in milk (yes, you read that right).
Rhett, who just took home the award for Single of the Year at the CMA Awards (for “Die a Happy Man,” another song penned for his wife), wrote the track with his father Rhett Atkins and Ben Hayslip, and it became a staple in his live sets before making its way onto the deluxe version of his 2015 release Tangled Up. To celebrate the album’s success, Rhett will head out on his first official headlining run in 2017, titled the Home Team Tour, which he references in the video on both his guitar strap and drum kit.
Rhett’s not the first musician to take on the mannequin challenge: it’s even reached up to rock & roll’s highest ranks, with Sir Paul McCartney yesterday releasing his own take on the viral sensation to the soundtrack of Rae Sremmurd’s “Black Beatles.” Even Michelle Obama and the Cleveland Cavaliers got in on the craze. So if you never though it would be possible to combine Thomas Rhett, Michelle Obama and the Beatles in one sentence, think again. Strange times, indeed.