The Band Perry have dropped their new video for “Live Forever” — the first single from their upcoming third album — and it shows the group moving into a new, pop-friendly sonic space with visuals to match.
In the clip, the sibling trio look toned up and newly styled, even working in some choreography as they perform inside a cube of projection screens. From the clothes to the posturing to the fluorescent laser beams behind them, one thing is for sure — the family band is expanding beyond their down-home “If I Die Young” roots.
A recurring theme of the Perrys’ new style is color, and one color in particular stands out: the neon yellow the band has been using in its teaser promos for months now. It shows up early and often in the video, and not only as one of the laser-beam projections. It’s also the color of blood when a group of teenage girls take out a knife and cut their hands to become blood sisters, when a boy falls off his neon-yellow bike, when two young lovers give each other tattoos (of TBP symbols) and when a suit-wearing business dude gets his jaw broken in a sketchy fight-club situation.
When paired with the songs lyrics, the point of those mini-stories seems to be that if you set your mind to something, anything is possible — and that sometimes you really can have it all. The girls remain friends for at least a whole pool party, the kid on his bike gets back in the saddle, the young lovers don’t get infections and the fight-club guy comes back like Rocky in any of the first four movies. In the end, they all join the band inside the cube for a yellow-themed dance party.
According to the band, much of the pop flavor behind “Live Forever” comes from the big, anthemic melody supplied by one of their producers, Moroccan-born RedOne, who’s also had a hand in hits by Lady Gaga, Nicki Minaj and Pitbull.
There’s no word yet on when the new Band Perry album will come out, but more unexpected collaborations are rumored to be store, including work with “Happy” hitmaker Pharrell Williams, DJ and rapper Diplo and folky singer-songwriter Audra Mae.