With his video for “Ain’t No Trucks in Texas,” Ronnie Dunn puts a face to the heartbreak behind his stubborn-as-a-mule new single.
Written by Wendell Mobley, Tony Martin and Neil Thrasher, the song’s title might call to mind an aggressive rocker full of flying mud and cold beers, but it’s actually a torchy chest-thumper all about denial and foolish pride — its opposite-day-worthy payoff lyric is “Ain’t no trucks in Texas, and I ain’t missing you.”
With that in mind, the Brooks & Dunn singer (who is currently in the midst of a Las Vegas residency with partner Kix Brooks and Reba McEntire, through May 2016) decided to keep the song’s video serious.
“We really wanted to do something simple and poignant,” Dunn said in a statement. “Relationships are tough and it is not always easy to express your feelings. This song signifies how it is easier to let a relationship end than tell someone how you really feel.”
In the Peter Zavadil-directed video, a young couple tries to navigate their daily small-town lives alone after an unspoken wrong, but each passing moment seems like an eternity, bringing their thoughts right back to the other. Backed up by Dunn’s heart-on-fire vocals, the story is written all over each actor’s face and the only real question seems to be, “How long can they hold out?” But then again, pride can often prove much stronger than one might expect.
“Ain’t No Trucks in Texas” is Dunn’s first single from his upcoming third solo album, which is being produced by Rascal Flatts’ Jay DeMarcus.