Keith Urban’s new video for “Blue Ain’t Your Color” features no traces of that primary hue, using instead elegant black and white to tell its story. Urban plays the role of the consoler in the gently swinging tune, taken from his Ripcord album.
The video mirrors aspects of the song’s central story: a woman enters an empty bar in the middle of the day, looking distraught. Urban, in power trio configuration with his bassist and drummer, is seen performing the song in separate shots. Gradually the visuals begin to overlap, with the woman finding some comfort in swaying alone to the music. But it turns out the music may just be a trick of her imagination – a coping strategy to help her through loneliness and hard times.
“Blue Ain’t Your Color” is one of the more straightforward tracks on Ripcord, which happily experiments with cutting edge rhythmic and instrumental approaches. Urban collaborated with Chic guitarist Nile Rodgers on the track “Sun Don’t Let Me Down,” but says the two came up with many more musical ideas he hopes to employ at some point.
“The studio to me is just like a fantastic sandbox,” he tells Rolling Stone Country. “I get in there and may have this specific idea to build this kind of sandcastle – it’s gonna look like this, be like that – but then you start playing with other kids in the sandbox and something completely different comes from it.”
Urban’s Ripcord world tour plays two shows in Canada on September 16th and 17th with guests Dallas Smith and Maren Morris, before it resumes in the U.S. on October 6th. He was also recently nominated for the CMA’s coveted Entertainer of the Year award, which he last won back in 2005.