On the heels of releasing his live performance video for “Amen,” Hunter Hayes dropped his first new music of 2017 on Thursday with the song “Rescue.” While fans might be quick to assume that the song is part of a rumored new record in the works, Hayes suggests he may be subscribing to a “singles model” of releasing music and is using “Rescue” to promote his partnership with online shoe retailer Zappos.
“If I ever run too far / And when the pieces come unglued / The mess of me will always need the best of you,” Hayes sings over clear-tone electric guitar reminiscent of Heavier Things-era John Mayer.
“[My new music] doesn’t all have to be released the same way; we’re talking about all different kinds of avenues that I’m super-stoked about,” Hayes told the Washington Post. “Because songs that would have never seen the light of day before will now have a story and a place to go.”
Zappos will release a Hayes line of shoes in December, the proceeds of which will benefit the company’s charity team, Zappos for Good.