In her new video for “Friend Zone,” Danielle Bradbery introduces fans to a sassy and thoroughly pop-influenced side of the singer’s personality.
After winning the fourth season of The Voice in 2013, Bradbery made her country debut positioned as a sweet, innocent young girl in “The Heart of Dixie.” The song was a hit, rising to Number 12 on Billboard’s Country Airplay chart and setting up Bradbery for a career not as a TV star, but as Nashville’s newest ingenue. Even so, “Friend Zone” takes the 19-year-old singer in a different direction.
Co-written by pop specialists Mikal Blue, Johan Lindbrandt and Shari Short, the song begins with a slippery Dobro run before quickly transitioning into programmed drum beats, mildly aggressive electric guitars and a rapid vocal delivery. A funky breakdown finds Bradbery doing her best tough-girl impression, and she repeats key lyrics throughout the song to further fuel its ear-worm potential. In short, there’s less twang and more bang this time around, a sign that the country singer is looking to expand her horizons.
Throughout the song, Bradbery coaches a guy who’s failing to properly woo one of her girlfriends, dishing out plenty of sports lingo along the way. “You think you’re doin’ just fine, but she’s got you on the sideline/You think you’re flyin’ toward the end zone/You’re just headed toward the friend zone,” she sings during the chorus.
In the video, Bradbery assembles her squad of BFFs for a day of hula-hooping, skateboarding, hanging by the pool and playing kickball. There are no guys in the clip, a move that prevents the song’s narrative from straying too far away from sassy, teenage fantasy. That suits Bradbery fine, though. The singer even called out her besties on social media, writing, “Had so much fun filming the #FRIENDZONE video with my friends,” in a recent Twitter post.
“Friend Zone” is the first single off Bradbery’s upcoming album, her first full-length release since November 2013’s self-titled effort. This fall, she’ll join Brett Eldredge and Thomas Rhett for the 2015 CMT on Tour: Suits and Boots, a six-week trek that starts October 29th in New York City. The tour finishes up December 11th in Chicago.