See Blake Shelton's 'Every Time I Hear That Song' Video - Rolling Stone
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See Blake Shelton’s Brooding ‘Every Time I Hear That Song’ Video

Singer is haunted by a painful memory in the fifth single from ‘If I’m Honest’

Blake Shelton deals with heartbreak on an industrial scale in the video for his new single, “Every Time I Hear That Song.”

Set in a dreary factory alongside a steel-hearted love interest, the country superstar and Voice judge grapples with a recurring flashback to the night he lost her for good, comparing his heart to a machine that, once started, can’t just be turned off. Testing out his falsetto and backed by light touches of modern country production, Shelton brings the helplessness of the romantic mid-tempo ballad to life. He’s chasing a memory but finding himself trapped in a metaphorical cage, his former flame just out of reach.

Co-written by Aimee Mayo, Chris Lindsey and the Warren Brothers, “Every Time I Hear That Song” is the fifth single from Shelton’s If I’m Honest album, which also featured the singer’s first gospel song “Savior’s Shadow,” the Top 10 hit “She’s Got a Way With Words,” and two Number Ones, “Came Here to Forget” and “A Guy With a Girl.”

Shelton’s Doing It to Country Songs Tour kicks off February 16th with opening acts RaeLynn and Voice champion Sundance Head.

In This Article: Blake Shelton


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