Shelton will serve as the emcee for the upcoming Kids’ Choice Awards, an annual show that finds Nickelodeon viewers honoring their favorite music, movies and TV stars. Recently hosted by Nick Jonas, the show has turned to Shelton — whose recurring role on The Voice has broadened his popularity far beyond the boundaries of country music — to help regain the interest of adult viewers who’ve tuned out in year’s past. Shelton is already showing some appropriate teen spirit, though, thanks to a new promotional video that shows the host getting splattered with the Nickelodeon network’s trademark slime.
“It’s even in my boots — this feels nice!” Shelton says in the commercial, hamming it up from the seat of his rotating Voice chair.
The 2016 Kids’ Choice Awards will hit the air on March 12th.