Luke Bryan will be on a break from his Kick the Dust Up Tour this Thanksgiving holiday, but he’ll still be working. The country superstar will be in Dallas to provide the halftime show entertainment as the Dallas Cowboys take on the Carolina Panthers at AT&T Stadium. The halftime show, which serves as the official kick-off of the Salvation Army’s annual Red Kettle Campaign, will air live on CBS, with the telecast beginning at 4:30 p.m. ET.
“As a football fan, I’m especially excited to be performing on Thanksgiving Day,” says Bryan. “It’s also an honor to spotlight two great organizations like Dallas Cowboys and the Salvation Army and raise awareness for all the great work they do.”
This year marks the 19th year the Cowboys have partnered with the Salvation Army in launching the annual campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families and Christmas toys for millions of children, in addition to numerous other social services programs year-round, such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance. The Red Kettle Campaign runs from Thanksgiving Day through Christmas Eve and is the largest and longest-running fundraiser of its kind, having raised $144.7 million last year alone, with more than $2 billion raised since the Dallas Cowboys Thanksgiving Day partnership began in 1997.
For the second year, donors are invited to use social media to share their reasons for giving, using the hashtag #RedKettleReason. This year marks the 150th anniversary of the Salvation Army and the 125th Red Kettle Campaign.
Although previous Red Kettle Kickoff celebrity halftime performers have included artists outside country music, the numerous country acts that have been featured include Kenny Chesney, Keith Urban, Reba, Carrie Underwood and Toby Keith, among others.
More information about the Salvation Army and the Red Kettle Kickoff is available here.