Pop superstar, actor and entrepreneur Justin Timberlake is adding another skill to his LinkedIn profile, signing on as a partner and producer of the Pilgrimage Music & Cultural Festival, a rootsy two-day event held just south of Nashville that is now in its second year.
A Tennessee native who recently bought a home near the Franklin community where the festival takes place, Timberlake – who is not scheduled to perform – thinks Pilgrimage has a bright future and says the project provides an opportunity for him to contribute to his new neighborhood.
“I couldn’t be more excited about becoming part of the Pilgrimage Music & Culture Festival,” Timberlake says in an official statement. “Being a Tennessee native and now a member of the community in Franklin, I have been watching the development of the festival over the past two years. For me, this is an amazing opportunity to help build an exceptional event and contribute to my community.”
Timberlake will join the already-existing group of festival producers to plan and run the event, and is also bringing his own creative director onboard – Trace Ayala, his best friend and another Franklin resident. The pair did not disclose any changes they plan to make, but did describe the festival as an ideal launching pad for up-and-coming artists under their guidance.
Beck, Hall & Oates, Jason Isbell, Kacey Musgraves, Grace Potter, the Violent Femmes, Cake, City and Colour, Shakey Graves, Margo Price and more are set to perform at the Pilgrimage Festival on September 24th and 25th.
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The family-friendly event also includes local food options, interactive activities and children’s musicians, and promises unique “pilgrim-mashup” artist collaborations to go along with the regularly scheduled lineup. Single-day passes are $69 on the festival’s website.