Think of it as a video Choose Your Own Adventure book. Jon Pardi’s new clip for “What I Can’t Put Down” allows viewers to select key scenes in the narrative, from what the California-born singer wears to the hair color of his love interest.
Created with interactive video company Interlude’s self-serve Treehouse application, which also was responsible for a hands-on clip for Miranda Lambert’s “Fastest Girl in Town” and the channel-changing magic of Bob Dylan‘s “Like a Rolling Stone,” “What I Can’t Put Down” finds Pardi holding court at Nashville’s Whiskey Bent Saloon. In between performance shots, he meets a woman (blonde or brunette), shares a drink with her (whiskey or beer) and then twirls or dips her on the dance floor — again, your choice.
Pardi, whose single “Up All Night” was recently certified gold for a half million sales, is currently on the road with Dierks Bentley on his Riser Tour.