“Sometimes I feel like I’m just 21 and I’ve barely begun loving you,” sings country traditionalist Joe Nichols in the bridge of “Never Gets Old,” the title track from his forthcoming album. The heartfelt ballad was shipped to radio a few days ago, and the album Never Gets Old will be released July 28th.
The starry-eyed sentiment of his romantic lullaby is familiar – we never tire of true love – but Nichols’ soothing baritone vocals effectively drive the poignant message home. After ticking off items only a lover continues to see with fresh eyes (laugh, arms, kiss), he reminds us, “Like sunshine and amazing grace / No, it never gets old.”
Like some of Trace Adkins’s recent work, the power in “Never Gets Old” lies not in what it does, but in the subtlety of omission. “Sometimes it’s better to be reserved and show that you can sit back and not pull all the stops out. So I think what makes this song unique is that it breathes,” says Nichols in a promotional video for the new album. Watch it below.
Never Gets Old arrives July 28th via Red Bow Records and is available for pre-order now. Nichols’ most recent album, Crickets was released in 2013 and featured the Number One singles, “Sunny and 75” and “Yeah.”
Nichols is currently on tour with a variety of festival and club dates. His next stop is at U.S. military installation, Freedom Crossing in Fort Bliss, Texas on June 30th, followed by the Cripple Creek Music Festival in Cripple Creek, Colorado on July 15th.