When Brothers Osborne take the stage in Bossier City, Louisiana, on Thursday to help Eric Church launch his Outsiders Tour, the rootsy sibling duo will do so with a new set of tunes to draw from. Their self-titled five-song EP, featuring their Top 30 and climbing hit “Rum,” was released today.
“We’re pretty excited with the set that we have. It’s going to be a great representation of our EP and our record,” singer T.J. Osborne tells Rolling Stone Country of their Outsiders opening slot. He and guitar-slinging brother John Osborne are looking forward to introducing Church’s audience to their unique sound, a blend of back-porch country and classic rock. “It’s pretty wild to be on maybe the coolest tour of the year.”
When it comes to winning over Church’s rowdy crowd, the Deale, Maryland, siblings already have an ace up their sleeve with the singalong “Rum.” Osborne says the song resonated with fans even before it started gaining radio traction. “I always thought it was cool when an artist would play a song and from the very first couple bars of music the crowd would know what song it was and get excited. I’ve always wanted a song like that, and it’s happening with ‘Rum.'”
Much like the somewhat minimalist sound of the single, the video for “Rum” has also stood out from the overly produced and theatrical videos in rotation on CMT. Shot in their Maryland hometown, the clip steers clear of the obvious sunny skies, sandy beaches and bikini-clad models that could have visually defined the summery song. Instead, the band opted for the cloudy, dreary seascape of the band’s hometown, casting friends and family as extras.
“Everyone is talking about the beachy vibe [of the song], and that’s fine if they get that vibe from it. But we’re not a beachy band,” says Osborne. “We’ve been trying hard to distance ourselves from the beachy kind of shit.”
But that hasn’t stopped certain rum brands from approaching Brothers Osborne to co-opt “Rum” and its boozy chorus for an ad campaign. For now at least, the brothers are sitting tight.
“We’ve had a couple reach out. But we’re just putting it all on the back burner. Until someone is really ready to pay you some serious money, there’s no reason to have to say your allegiances or deal with being pigeonholed,” Osborne says candidly. “Because in all honesty, we drink a hell of a lot of whiskey too.”