The Band Perry made a surprise return to the spotlight this morning with the release of “Stay in the Dark,” the lead single from what the sibling trio is billing as their first pop album, My Bad Imagination.
“Stay In the Dark” is an exuberant ode to romantic escapism, reminiscent of work from pop acts like fun., especially in its giant, intricately layered chorus. The band teamed up with producer Benny Cassette, known for his work with John Legend and Kanye West, for the song, which is currently available on streaming and digital download services.
“Stay in the Dark” isn’t the band’s first foray into pop, despite the band’s denials of any interest in moving away from their country roots. Their 2015 single “Live Forever” was part of a scrapped pop album, Heart + Beat, that would have been released via Big Machine Label Group imprint Republic Nashville. After parting ways with Republic, the band released another new song, the pop-country anthem “Comeback Kid,” as their first official single with Interscope Records. That tune made a winking reference to their 2010 crossover smash “If I Die Young,” later peaking just inside the top 40 of Billboard’s Country Airplay chart.
As part of the rollout for the single, the Greeneville, Tennessee natives also rebooted their social media profiles with new photos showing a markedly drastic aesthetic departure from the bright neon colors of “Live Forever” and the muted neutrals of “Comeback Kid.” Helmed by famed fashion photographer Steven Klein and creative director Nicola Formichetti (Lady Gaga), the new campaign showcases the band’s darker edges.
My Bad Imagination is slated for release later this year. The trio will perform “Stay in the Dark” on the Tonight Show Starring Jimmy Fallon on February 7th, with a little help from Roots drummer Questlove.