Like his fellow Sunshine Stater Pitbull, Flo Rida is less a rapper than a delivery system for dance beats – some of them ingenious, many of them insipid, all of them inhumanly supersized. But where Pitbull fancies himself an impresario, a hype man, Flo Rida mostly stays out of the way; on Wild Ones he’s content to surrender center-stage on his producers (Dr. Luke, soFLY & Nius, Rico Love) and guests stars (Sia, J-Lo), and watch the money roll in. Which is good, considering the alternative: “All around the clock, clock/Up in this spot, spot/Pull up in the Chevy/So classy and hot, hot, hot” “raps” Flo Rida in “Let It Roll.” If you play this album really loud – and leave your brain marinating in formaldehyde on a shelf for a half-hour – it’s crudely effective. Play it a second time, and you may want to kill yourself.
Listen to ‘Wild Ones’:
• Photos: Random Notes