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PC Music Volume One

High-buzz, high-concept dance pop with a short shelf life

hannah diamond

PC Music

PC Music is the brainchild of London producer A. G. Cook, one of the minds behind last year’s online hit “Hey QT,” a supercatchy wad of synthetic bubblegum sung by a virtual starlet marketing a fake energy drink. That same aesthetic is all over this collection of singles (most of them offered for free online over the last couple of years), from the tween-dream surrealism of Hannah Diamond’s “Every Night” to GFOTY’s party-droid satire “USA.” Cook deploys mind-drillingly simple beats and pitch-shifted, incessantly repeated diva chirps to make music with all the humanity of a Tinder swipe — not the worst comment on mediated desire in 2015. But beyond Cook’s own uncannily elegiac “Beautiful,” the songs are only as good as the concept, which wears thin fast.

In This Article: Various Artists

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