1. Chris Isaak, "Wicked Game"
The ingredients that make up Chris Isaak's 1990 video for his soul-plumbing ballad are pretty simple: a man, a woman, a beach. But under the guidance of director Herb Ritts, that equation added up to the steamiest video of all time, a black-and-white clip in which Isaak and supermodel Helena Christensen seductively (yet strategically – Christensen was topless, although her nudity was well-hidden by camera angles and edits) lolled about in the sand while waves lapped and Isaak sighed over a sparse guitar line inspired by the most wounded pop of the Sixties. The smoldering passion exhibited by Isaak and Christensen had a vulnerability about it that still makes the video's simple concept eye-popping decades later.