The 25 DJs That Rule the Earth

From stadium fillers to crossover kings and beat scientists

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Andrew Rauner3/25

3. Avicii

Based In: Stockholm
Age: 23

If one song sums up the current moment in commercial EDM – a world where DJs earn six-figures-plus for an hourlong set and Madonna shows up in the booth to make clumsy jokes about Ecstasy – it's the young Swedish spinner's Etta James-sampling "Levels." The 2011 tune, which seems to magically trigger a huge, instant serotonin surge, is such total ear candy that Diplo admiringly tweeted, "i h8 how much i love levels makes me feel gay inside." But beyond the music, the baby-face DJ sums up the scene in all kinds of other ways, from marketing opportunities (he's the face of Ralph Lauren's Denim & Supply label) to bringing dance music to grand old venues (he rocked Radio City Music Hall this fall).

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